User Acquisition Specialist

Job Summary

Seeking a full-time contractor, the User Acquisition Specialist will drive paid acquisition efforts by launching, managing, and optimizing campaigns across various channels while working remotely with the option for in-office collaboration.

Key Responsibilities

• Launch, manage, and optimize user acquisition and retargeting campaigns across platforms like Meta, TikTok, Snapchat, Google Ads, and Apple Search Ads
• Conduct in-depth analysis of campaign performance to provide actionable recommendations for enhancing ROI and growth
• Design and implement testing strategies to gain insights into creative performance and channel efficiency

Required Qualifications

• 2+ years of experience in performance marketing, preferably in a mobile-first or subscription-based business
• Experience managing paid campaigns with a monthly budget exceeding $1M
• Knowledge of key user acquisition metrics and familiarity with attribution models and tracking methodologies
• Hands-on experience with Google Ads, Apple Search Ads, TikTok, and Facebook Ads
• A strong analytical mindset with exceptional project management and execution skills