User Acquisition Specialist

Job Summary

Seeking a User Acquisition Specialist (Contractor) for a full-time remote position, who will strategize, manage, and optimize user acquisition campaigns across various paid channels to drive growth and enhance ROI through data analysis and testing.

Key Responsibilities

• Launch, manage, and optimize user acquisition and retargeting campaigns across platforms like Meta, TikTok, and Google Ads
• Conduct in-depth analysis of campaign performance, identifying trends and providing actionable insights
• Design and implement testing strategies to improve creative performance and targeting effectiveness

Required Qualifications

• 2+ years of experience in performance marketing, preferably in a mobile-first or subscription-based business
• Experience managing paid campaigns with budgets exceeding $1M monthly
• Familiarity with key UA metrics and various attribution models
• Hands-on experience with Google Ads, Apple Search Ads, TikTok, and Facebook Ads
• Strong project management and analytical skills with a self-starter attitude