User Acquisition Specialist

Job Summary

Seeking a full-time contractor, the User Acquisition Specialist will manage and optimize user acquisition and retargeting campaigns across various paid channels while analyzing performance data to drive growth, all within a flexible remote work environment.

Key responsibilities:

• Launch, manage, and optimize user acquisition and retargeting campaigns across multiple paid channels
• Conduct in-depth analysis of campaign performance to provide actionable recommendations for improvement
• Design and implement testing strategies to gain insights on creative performance and targeting effectiveness

Required qualifications:

• 2+ years of experience in performance marketing, preferably in a mobile-first or subscription-based business
• Experience managing paid campaigns with budgets exceeding $1M per month
• Knowledge of key user acquisition metrics and familiarity with attribution models and tracking methodologies
• Hands-on experience with Google Ads, Apple Search Ads, TikTok, and Facebook Ads
• Strong project management skills and a self-motivated approach to execution