Velocity Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Velocity Demand Generation Manager, responsible for designing and executing demand generation strategies for mid-market and small business segments across the US, Canada, and LATAM.

Key responsibilities

• Land and tailor global campaigns to acquire and nurture Velocity prospects at scale through various digital channels
• Build region-specific marketing activations with channel leads to unlock local opportunities for SMB and mid-market audiences
• Own key business and revenue metrics for the Velocity segment, investigating conversion, lead quality, and pipeline health

Required qualifications

• 7+ years of experience running scaled digital demand generation programs in a B2B environment
• Experience with GTM direct ownership of a velocity, SMB, or mid-market segment
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations
• Strong organization and project management skills with the ability to manage multiple complex programs simultaneously
• Proven track record of building and executing programs with cross-functional stakeholders