Vertical Marketing Lead

Job Summary

A company is looking for a Vertical Marketing Lead for the Financial Services sector.

Key Responsibilities

• Define and execute a vertical marketing strategy for the Financial Services GTM Pod
• Partner with cross-functional teams to develop industry-specific messaging and enablement materials
• Drive campaign strategies to generate qualified pipeline and track performance metrics

Required Qualifications

• 6-8 years of B2B marketing experience, particularly in high-growth SaaS or fintech
• Proven success in driving pipeline and revenue through vertical marketing initiatives
• Ability to translate complex technology into compelling narratives
• Experience collaborating with sales teams and influencing stakeholders
• Strong project management skills in a fast-paced environment