Vertical Marketing Lead

Job Summary

A company is looking for a Vertical Marketing Lead for Tier 1 Banks.

Key Responsibilities

• Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod
• Develop clear ICPs, value propositions, and competitive positioning aligned to the pod's sales motion
• Partner with cross-functional teams to embed differentiated data and insights into vertical narratives and enablement materials

Required Qualifications

• 6-8 years of B2B marketing experience, including product and vertical marketing in high-growth SaaS or fintech
• Proven track record of driving measurable pipeline and revenue impact through segment-focused marketing initiatives
• Experience translating complex AI-driven technology into compelling industry narratives
• Ability to influence cross-functional stakeholders and partner closely with sales teams
• Strong project management skills and analytical rigor in tying marketing programs to business outcomes