Vertical Marketing Lead

Job Summary

A company is looking for a Vertical Marketing Lead, Crypto + Stablecoin.

Key Responsibilities

• Define and execute a vertical marketing strategy for the Crypto + Stablecoin GTM Pod
• Develop industry-specific messaging and deliver field-ready enablement materials to improve win rates
• Partner with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts

Required Qualifications

• 6-8 years of B2B marketing experience, including product and vertical marketing in high-growth SaaS or fintech
• Proven success in driving measurable pipeline and revenue impact through targeted marketing initiatives
• Ability to translate complex technology into clear industry narratives
• Experience collaborating with sales teams and influencing cross-functional stakeholders
• Strong project management skills and ability to manage multiple initiatives in a fast-paced environment