Vertical Marketing Lead

Job Summary

A company is looking for a Vertical Marketing Lead, Marketplace.

Key Responsibilities

• Define and execute vertical marketing strategy for the Marketplace GTM Pod
• Develop ICPs, value propositions, and competitive positioning aligned to sales motion
• Partner with cross-functional teams to create and implement integrated marketing campaigns

Required Qualifications

• 6-8 years of B2B marketing experience, particularly in SaaS, fintech, or identity sectors
• Proven track record of driving measurable pipeline and revenue through targeted marketing initiatives
• Ability to translate complex technology into compelling narratives for industry stakeholders
• Experience collaborating with sales teams and influencing stakeholders without direct authority
• Strong analytical skills with a focus on tying marketing efforts to business outcomes