Vertical Marketing Manager

Job Summary

A company is looking for a Vertical Marketing Manager to lead industry-specific marketing strategies and execution.

Key Responsibilities

• Define and execute a vertical marketing strategy for the assigned GTM Pod
• Develop clear ICPs, value propositions, and competitive positioning aligned to the pod's sales motion
• Partner with cross-functional teams to deliver field-ready enablement and drive integrated campaign strategies

Required Qualifications

• 6-8 years of B2B marketing experience in high-growth SaaS, fintech, or related fields
• Proven track record of driving measurable pipeline and revenue impact through marketing initiatives
• Ability to translate complex technology into compelling industry narratives
• Experience influencing cross-functional stakeholders and partnering with sales teams
• Strong project management skills in a fast-paced environment