Vertical Solutions Manager

Job Summary

A company is looking for a Vertical Solutions Manager to join their Brand Marketing team.

Key Responsibilities

• Develop deep vertical expertise in home services sub-verticals and market trends
• Drive market research and segmentation to tailor messaging and campaign strategies
• Lead go-to-market strategy and create thought leadership content to support sales and customer engagement

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field or equivalent practical experience
• 3+ years of experience in B2B or service marketing, ideally focused on SMB audiences
• Strong understanding of the home services industry or a related vertical
• Proven ability to build go-to-market strategies and develop compelling value propositions
• Experience in building customer engagement or advocacy programs