Vice President Brand Marketing

Job Summary

A company is looking for a Vice President, Brand Marketing.

Key Responsibilities:

• Collaborate with internal teams and cross-functional partners to align brand messaging and initiatives
• Lead the development and execution of marketing plans to drive brand growth
• Analyze marketing performance metrics, provide insights, and recommend optimizations

Required Qualifications:

• Bachelor's Degree in Business, Marketing, or related field; advanced degree preferred
• Minimum of 10 years of brand management/marketing experience in consumer packaged goods industry
• Experience in managing agencies/vendors and evaluating creative assets for effectiveness
• Strong analytical capabilities with proficiency in consumer research analysis
• Proven track record of creating and executing marketing plans that drive consumer engagement