Vice President of Adoption Marketing

Job Summary

Driving enterprise adoption marketing strategies, the full-time remote Vice President of Adoption Marketing will develop and execute initiatives to enhance client engagement and product utilization across Digital Banking, Payments, and Financial Institution solutions.

Key responsibilities

• Develop and lead adoption marketing strategies to increase utilization of financial technology solutions
• Own marketing automation platforms and lifecycle communications to enhance customer engagement
• Establish KPIs and analytics to measure adoption, engagement, and revenue growth

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, Finance, or related field
• 12+ years of experience in marketing or client growth leadership, particularly in fintech or digital banking
• 7+ years of experience leading marketing or customer success teams
• Proven experience in building marketing automation and lifecycle marketing programs
• Strong understanding of Financial Institutions and the payments ecosystem