Vice President of Applications Marketing

Job Summary

Leading the marketing strategy for Mailjet and Sinch Engage, the full-time remote Vice President of Applications Marketing will drive growth across various go-to-market motions, develop clear growth plans, and collaborate with cross-functional teams to enhance customer engagement and revenue impact.

Key Responsibilities

• Own marketing strategy across Mailjet and Sinch Engage, ensuring growth across self-serve, sales-assisted, and ecosystem partner channels
• Build and implement growth plans that integrate positioning, demand generation, and customer lifecycle management
• Collaborate with Product, Engineering, Sales, and Marketing teams to execute growth priorities and enhance customer experience

Required Qualifications

• 10+ years of progressive marketing experience in SaaS or technology, including 5 years in senior leadership roles
• Proven success in scaling product-led growth and managing marketing teams with accountability for commercial performance
• Strong command of SaaS growth metrics and hands-on experience with lifecycle marketing and digital acquisition
• Experience partnering with Product and Engineering teams on customer experience improvements and product adoption
• Demonstrable experience using AI to enhance marketing strategies and operations