Vice President of Audience Development

Job Summary

Leading audience growth initiatives, the full-time Vice President of Audience Development will strategically manage the company's audience data portfolio, oversee names acquisition projects, and collaborate across departments to enhance audience engagement, all while working remotely within the continental United States.

Key responsibilities

• Oversee the strategic management and growth of the audience database, ensuring data hygiene and quality control
• Develop and implement marketing strategies for audience acquisition and retention across various platforms
• Analyze audience metrics and trends to provide insights and recommendations for continuous improvement

Required qualifications

• Seven to ten years of experience in audience development, preferably within a media company
• Proficiency with technology solutions related to audience data management and marketing
• Strong project management skills with the ability to prioritize tasks effectively
• Excellent analytical skills and attention to detail
• Experience in B2B media or agriculture is a plus