Vice President of B2B Marketing

Job Summary

Driving demand and revenue growth, the full-time remote Vice President of B2B Marketing will lead the development and execution of integrated marketing strategies targeting employer and health plan segments, collaborating closely with cross-functional teams to enhance client adoption and market positioning.

Key Responsibilities

• Define and execute the B2B marketing vision and roadmap aligned with company growth and revenue goals
• Establish multi-channel demand generation programs and optimize marketing funnel performance
• Design and execute account-based marketing strategies for strategic health plan and employer accounts

Required Qualifications

• 12-15+ years of progressive B2B marketing experience, including 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably in the healthcare or benefits ecosystem
• Strong track record of driving measurable pipeline and revenue growth
• Experience supporting enterprise sales with complex deal cycles
• Deep familiarity with supplemental benefits, digital health, or population health solutions preferred