Vice President of Brand

Job Summary

A company is looking for a Vice President of Brand YieldMax ETFs.

Key Responsibilities

• Lead the end-to-end YieldMax brand strategy, positioning it as the premier income-focused ETF brand for retail investors
• Build and scale an influencer-first brand engine, managing strategy, relationships, contracts, and performance measurement
• Translate complex investment strategies into clear, compliant messaging for retail investors while ensuring adherence to regulatory requirements

Required Qualifications

• Senior-level brand leadership experience within retail investing, ETFs, or adjacent financial services
• Proven experience in the fin-fluencer ecosystem with direct management of high-impact influencer relationships
• Strong command of social media strategy across platforms relevant to retail investors
• Meaningful understanding of options-based investment products and income strategies
• Deep knowledge of SEC regulatory communications requirements under the Investment Company Act of 1940