Vice President of Brand

Job Summary

A company is looking for a Vice President of Brand to architect and elevate its brand in the asset management sector.

Key Responsibilities

• Define and lead the brand vision, positioning, and narrative based on client value
• Establish the brand as a trusted authority in the white-label ETF space
• Integrate brand disciplines such as advertising, promotion, and content to deliver impactful brand experiences

Required Qualifications

• 10-15+ years of experience in building and scaling B2B brands in competitive markets
• Deep expertise in B2B marketing
• Experience in financial services, preferably with ETFs
• Ability to balance brand strategy with hands-on execution
• Strong leadership skills with the ability to influence at the executive level