Vice President of Brand

Job Summary

A company is looking for a VP of Brand to lead its brand strategy and execution.

Key Responsibilities

• Define and execute the brand strategy while ensuring emotional resonance and cultural relevance
• Lead creative direction across various platforms and maintain brand consistency
• Build and mentor a high-performing brand and creative team

Required Qualifications

• 10+ years in brand leadership roles within CPG, wellness, or lifestyle sectors
• Proven experience in scaling a brand across multiple channels
• Strong creative instincts combined with operational rigor
• Ability to balance vision and execution effectively
• Experience in subscription-based DTC is a plus