Vice President of Brand

Job Summary

Experienced brand builders will find a full-time remote opportunity as Vice President of Brand, responsible for shaping brand strategy, leading creative execution, and building community engagement to elevate the company's market presence.

Key responsibilities

• Lead brand development by translating consumer insights and product truths into clear positioning and compelling narratives
• Oversee the execution of brand stories across various channels, ensuring a consistent and engaging customer experience
• Build and lead a high-performing Brand organization, establishing standards and improving the quality and speed of creative output

Required qualifications

• Significant senior brand leadership experience in high-growth consumer businesses, preferably in CPG, health, wellness, or performance sectors
• Proven ability in storytelling and product positioning, with a history of successful brand campaigns and activations
• Strong creative judgment with experience directing design and content teams
• Experience in omnichannel marketing, including DTC, retail, and product launches
• Ability to leverage consumer insights and data while maintaining a focus on strategic judgment and action