Vice President of Brand Management

Job Summary

A company is looking for a Vice President of Brand Management.

Key Responsibilities

• Own and evolve brand strategy, positioning, and voice across all consumer and retail touchpoints
• Lead the development of content strategies and oversee paid advertising across digital and social platforms
• Build and mentor a high-performing brand and creative team while managing agency partners

Required Qualifications

• 10+ years of progressive brand or marketing leadership experience, ideally within CPG or beverages
• MBA from a top university highly preferred
• Proven success in building brands through content, paid media, and experiential marketing
• Direct experience marketing in the convenience channel strongly preferred
• Demonstrated success leading new product launches in high-growth environments