Vice President of Brand Strategy

Job Summary

A company is looking for a VP of Brand Strategy.

Key Responsibilities

• Lead and mentor a team of Brand Managers, setting performance expectations and tracking KPIs
• Guide the development and execution of brand strategies aligned with business goals
• Oversee marketing budgets and adjust strategies based on performance data

Required Qualifications

• 8-10+ years of relevant marketing and brand strategy experience, specifically in automotive retail
• 5+ years of experience in motor vehicle retail focused on cars
• Proven experience in building and managing OEM relationships
• Strong analytical skills with a focus on ROI and budget management
• Preferred experience with Salesforce Marketing Cloud and Google Analytics