Vice President of Brand Strategy

Job Summary

A company is looking for a Vice President of Brand Strategy to define and operationalize a leading brand in the education and healthcare sectors.

Key Responsibilities

• Define and evolve the brand's positioning and cohesive brand system across Higher Education and K-12
• Lead demand creation narratives and integrated campaigns to enhance market awareness and growth
• Oversee creative strategy, project management, and self-care content production aligned with brand standards

Required Qualifications

• 15+ years of experience in brand strategy, communications, or category positioning with executive leadership experience
• Proven ability to shape market narratives in healthcare, education, or similar industries
• Experience in building scalable creative operations
• Demonstrated ability to support revenue growth through disciplined demand creation
• Strong executive presence and exceptional storytelling ability