Vice President of Commercial Marketing

Job Summary

Driving the commercial marketing strategy in a remote setting, the full-time Vice President of Commercial Marketing will own the P&L, lead a multidisciplinary marketing organization, and architect high-impact programs to expand strategic partnerships and enhance member acquisition.

Key responsibilities:

• Develop and execute B2B messaging and positioning strategies to engage payers, employers, and health systems
• Architect and manage data-driven account-based marketing strategies targeting high-value enterprise accounts
• Build and scale a sophisticated MarTech stack, leveraging AI to enhance marketing operations and campaign performance

Required qualifications:

• 10+ years of B2B marketing experience, with 5+ years in a senior leadership role in high-growth environments, preferably in healthcare or digital health
• Proven track record of managing pipeline and revenue influence metrics such as LTV/CAC
• Deep understanding of the healthcare ecosystem and experience marketing to payers, employers, and health systems
• Fluency with modern marketing automation tools and a strong enthusiasm for leveraging AI in marketing
• Experience in architecting data-driven account-based marketing strategies for large enterprise accounts