Vice President of Content

Job Summary

Leading brand strategy and creative execution, the full-time remote Vice President of Content will manage a team to develop engaging narratives that translate complex healthcare concepts into audience-centered content, while building partnerships across various teams to drive brand awareness and business outcomes.

Key Responsibilities

• Define and align creative vision and content strategy with business goals and audience needs across Tivity Health's brand portfolio
• Develop and execute content strategies for diverse audiences, creating messaging and materials that guide buyers through the decision-making process
• Oversee the creative vision and brand design evolution, leading integrated campaigns and ensuring brand consistency across all channels

Required Qualifications

• 10+ years of experience in content marketing, brand storytelling, and editorial strategy, preferably in healthcare or related industries
• Proven success in leading content and creative functions for both B2B and B2C audiences
• Exceptional storytelling capabilities with a track record of translating complex concepts into compelling narratives
• Strong leadership experience in developing high-performing creative teams and managing external partnerships
• Fluency in modern content operations and marketing technology, including AI-enabled content creation and analytics tools