Vice President of Customer Acquisition

Job Summary

A company is looking for a Vice President of Customer Acquisition.

Key Responsibilities

• Lead the development and execution of customer acquisition strategies aligned with growth objectives
• Oversee media buying and planning activities, optimizing campaigns across various channels
• Utilize data and insights for decision-making and collaborate cross-functionally to align acquisition strategies with business goals

Required Qualifications

• Minimum of 10 years of experience in performance marketing, with a strong background in media buying and planning
• Proven expertise in digital advertising and familiarity with linear television
• Strong analytical skills and proficiency in analytics tools and multi-touch attribution
• In-depth knowledge of D2C and subscription business models
• Experience with A/B testing, conversion rate optimization (CRO), and SEO