Vice President of Customer Marketing

Job Summary

Driving the end-to-end customer engagement strategy, the full-time salaried Vice President of Customer Marketing will oversee key marketing functions including Email & SMS Marketing, loyalty programs, and customer lifecycle communications while working remotely.

Key responsibilities

• Develop and lead the enterprise customer marketing strategy across all owned touchpoints
• Oversee the execution and optimization of customer communication channels and personalized customer journeys
• Lead strategic initiatives for loyalty, credit card, and gift card marketing to enhance customer engagement and retention

Required qualifications

• 12-15+ years of progressive leadership experience in CRM, lifecycle marketing, or customer marketing within retail environments
• Proven experience in building and scaling customer marketing organizations
• Deep expertise in email marketing, SMS, loyalty marketing, and customer segmentation strategies
• Strong analytical capabilities with the ability to translate customer data into actionable business strategies
• Bachelor's degree required; MBA or advanced degree preferred