Vice President of Customer Strategy

Job Summary

A company is looking for a Group Vice President, Loyalty and Customer Strategy.

Key Responsibilities

• Own the data-driven customer strategy and customer data foundation to drive subscription growth and retention
• Set the enterprise loyalty vision, defining how customer relationships drive repeat engagement and lifetime value
• Oversee the customer data and activation ecosystem, managing platforms for identity and audience activation

Required Qualifications

• 15+ years of experience in customer strategy, loyalty, data, or growth within DTC, subscription, or retail businesses
• Proven track record of building and scaling customer and loyalty programs that enhance monetization and retention
• Strong understanding of loyalty, incentives, and personalization in digital and retail environments
• Experience leading cross-functional teams with Product, Marketing, E-commerce, and Technology partners
• Bachelor's degree or equivalent experience; MBA is a plus