Vice President of Demand Generation

Job Summary

A company is looking for a Vice President of Demand Generation to lead and scale their global marketing funnel.

Key Responsibilities

• Develop and lead a full-funnel demand generation strategy to support aggressive pipeline and revenue goals
• Manage all digital and paid acquisition channels including email, ABM, paid media, SEO/SEM, and webinars
• Own lead lifecycle management in partnership with Sales and RevOps, and optimize campaign performance using data-driven insights

Qualifications

• 10+ years of B2B marketing experience, with at least 5 years in a demand generation leadership role
• Proven success in scaling demand generation programs at a SaaS or recurring revenue company
• Strong command of funnel metrics, attribution modeling, and marketing automation tools
• Experience leading ABM and multi-channel campaign strategies
• Analytical mindset with a bias for experimentation and optimization