Vice President of Demand Generation
Job Summary
A company is looking for a Vice President of Demand Generation to lead and scale their global marketing funnel.
Key Responsibilities
- Develop and lead a full-funnel demand generation strategy to support aggressive pipeline and revenue goals
- Manage all digital and paid acquisition channels including email, ABM, paid media, SEO/SEM, and webinars
- Own lead lifecycle management in partnership with Sales and RevOps, and optimize campaign performance using data-driven insights
Qualifications
- 10+ years of B2B marketing experience, with at least 5 years in a demand generation leadership role
- Proven success in scaling demand generation programs at a SaaS or recurring revenue company
- Strong command of funnel metrics, attribution modeling, and marketing automation tools
- Experience leading ABM and multi-channel campaign strategies
- Analytical mindset with a bias for experimentation and optimization
COMPLETE JOB DESCRIPTION
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