Vice President of Demand Generation

Job Summary

A company is looking for an Area Vice President, Demand Generation and Business Development.

Key Responsibilities:

• Develop and execute a comprehensive demand generation strategy to drive qualified pipeline across all segments
• Oversee campaign design and execution, ensuring alignment with growth priorities and sales objectives
• Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity

Required Qualifications:

• Bachelor's degree in a related field and 10+ years of experience in B2B demand generation and business development leadership roles
• Proven expertise in campaign design, lead flow management, and account-based marketing strategies
• Strong understanding of the role BDRs play in pipeline development and experience managing BDR teams
• Hands-on experience with 6sense, Adobe Marketo, and Salesforce for advanced targeting and reporting
• Exceptional leadership and team-building skills with experience leading cross-functional teams