Vice President of Demand Generation

Job Summary

A company is looking for a Vice President of Demand Generation to lead its growth engine and drive measurable pipeline and revenue impact.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with revenue goals
• Build and scale the Account-Based Marketing (ABM) function in partnership with sales
• Oversee all digital marketing channels and optimize performance for lead generation

Required Qualifications

• 10+ years of B2B marketing experience, with at least 4 years in a senior demand generation role
• Proven track record of building and scaling demand generation programs
• Experience with digital marketing channels including paid search, paid social, and SEO
• Strong background in marketing operations, specifically with HubSpot and Salesforce CRM
• Experience in optimizing lead-to-close conversion rates across the revenue funnel