Vice President of Digital Experience

Job Summary

Leading the digital experience initiatives, the full-time hybrid Vice President of Digital Experience will author experience briefs for patient-facing surfaces, manage conversion rates, and oversee a multidisciplinary team in the Seattle area.

Key responsibilities

• Author experience briefs for acquisition, PDP, checkout, refill, and personalization surfaces
• Manage conversion rates and run the experimentation program through the Manager, CRO and Experimentation
• Lead teams in Content Experience, SEO, UX, and Personalization while collaborating with Business Intelligence and Commercial teams

Required qualifications

• Experience leading digital experience, conversion, or product for a DTC or consumer platform
• Proven track record in running a CRO or experimentation program with measurable conversion metrics
• Experience managing PDP, checkout, or lifecycle surfaces end-to-end
• Demonstrated ability to build and lead teams across UX, content, SEO, and experimentation
• Experience in healthcare, pharmacy, or regulated consumer environments is a plus