Vice President of Digital Marketing

Job Summary

A company is looking for a Vice President of Digital Marketing to lead digital marketing operations and support census growth across a multi-site behavioral health network.

Key Responsibilities

• Define lead generation strategy and manage campaign content and performance targets
• Oversee website maintenance, SEO strategy, and paid marketing campaigns execution
• Develop and execute email and SMS marketing campaigns, analyzing performance for optimization

Required Qualifications

• 10+ years of experience in performance marketing, with at least 3 years in a leadership role
• Proven success in managing integrated SEO, content, PPC, and conversion rate optimization
• Deep understanding of Google Analytics and CRM systems, preferably Salesforce
• Experience with HIPAA-compliant marketing practices and familiarity with healthcare marketing preferred
• Strong quantitative skills and exceptional project management abilities