Vice President of Emerging Brands

Job Summary

Owning the strategy and performance of a portfolio of emerging wellness brands, the full-time remote Vice President of Emerging Brands will manage P&L, develop creative positioning strategies, and lead cross-functional teams to drive growth and execution across various marketing channels.

Key responsibilities

• Own P&L, strategy, and performance across the emerging brand portfolio
• Develop creative and positioning strategies that drive conversion and retention
• Lead cross-functional teams in performance marketing execution and go-to-market strategies

Required qualifications

• 8+ years of experience in DTC or performance-driven brand building
• Deep expertise in performance marketing, particularly in paid social and creative strategy
• Ability to identify consumer insights and develop compelling creative concepts
• Experience operating in fast-paced, lean environments without a playbook
• Entrepreneurial mindset with aspirations to start a business