Vice President of Growth Marketing

Job Summary

A company is looking for a Vice President of Growth Marketing to lead B2B demand generation strategies and optimize marketing performance.

Key Responsibilities

• Own and optimize the annual B2B media budget across core paid channels to generate qualified leads
• Build and execute full-funnel demand generation strategies based on performance data and customer journey insights
• Analyze campaign performance and translate results into actionable insights for the growth leadership team

Required Qualifications

• 10+ years of experience in growth marketing or demand generation, with 5+ years in marketing leadership
• Proven success in scaling B2B demand programs and managing large media budgets in a high-growth SaaS environment
• Strong understanding of marketing performance metrics, attribution modeling, and ROI frameworks
• Hands-on experience with B2B martech tools such as Marketo, Salesforce, and paid platforms like Google and LinkedIn
• Experience influencing cross-functional teams across Sales, Product, and Finance