Vice President of Growth Marketing

Job Summary

To drive innovative growth strategies, the full-time remote Vice President of Growth Marketing will design and manage an AI-native performance system for customer acquisition, overseeing both clinical care and e-commerce product lines while ensuring effective budget management and team development.

Key responsibilities

• Develop and execute full-funnel media strategies across all paid channels, from awareness-building to conversion-focused efforts
• Manage the paid acquisition strategy and budget across performance channels, ensuring optimal resource allocation and performance metrics
• Build and oversee an external network of paid media specialists and performance agencies to enhance team capacity and effectiveness

Required qualifications

• Proven experience in designing and implementing AI-native acquisition systems
• Fluency in full-funnel media strategies and dual acquisition models, particularly in healthcare and e-commerce
• Demonstrated ability to manage budgets across diverse channels and optimize for both awareness and conversion
• Experience in DTC health or subscription consumer markets with a focus on creative performance
• Strong executive communication skills, capable of presenting strategies and performance metrics to stakeholders and investors