Vice President of Integrated Marketing

Job Summary

Leading integrated marketing efforts, the full-time Vice President of Integrated Marketing will develop and execute commercial marketing plans, oversee demand generation and account-based marketing programs, and align marketing strategies with sales objectives in a remote setting.

Key responsibilities

• Develop and implement integrated marketing plans that align with revenue goals and target industries
• Oversee demand generation and account-based marketing initiatives to generate qualified opportunities and support revenue growth
• Establish a closed-loop operating model connecting campaign engagement, sales feedback, and pipeline creation

Required qualifications

• 12+ years of B2B marketing experience in enterprise technology, SaaS, or a similar industry
• Significant leadership experience in demand generation, digital marketing, and marketing operations
• Proven success in building integrated marketing programs that drive pipeline and customer acquisition
• Strong understanding of enterprise buyer journeys and account-based marketing strategies
• Experience with CRM, marketing automation, and analytics for data-driven decision-making