Vice President of Marketing

Job Summary

A company is looking for a VP of SW Marketing.

Key Responsibilities:

• Lead rebranding initiatives and articulate the company's value proposition to various stakeholders
• Develop and implement innovative lead generation and account-based marketing strategies
• Oversee product marketing efforts, sales collateral development, and manage marketing events for lead generation

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in marketing leadership roles, particularly in B2B marketing
• Experience leading a marketing team and collaborating with senior leadership
• Strong knowledge of account-based marketing principles and product marketing
• Demonstrated success in developing sales enablement materials and using data for decision-making