Vice President of Marketing

Job Summary

A company is looking for a Vice President of Marketing for Employee Benefits.

Key Responsibilities

• Develop and lead the comprehensive marketing strategy for Employee Benefits, focusing on brand leadership and market positioning
• Oversee multi-channel programs that drive lead generation and accelerate the sales pipeline
• Lead and mentor a high-performing marketing team, ensuring alignment with operational excellence and budget management

Required Qualifications

• 10+ years of progressive marketing leadership experience in employee benefits, insurance, healthcare, or related B2B services
• Bachelor's degree required; MBA preferred
• Proven success in building and executing sophisticated go-to-market and brand strategies
• Deep familiarity with digital marketing, growth marketing, CRM systems, and analytics platforms
• Strong understanding of employee benefits market trends and competitive landscape