Vice President of Marketing

Job Summary

A company is looking for a Vice President of Marketing to lead growth initiatives in healthcare benefits.

Key Responsibilities

• Define and execute a comprehensive marketing strategy for lead generation and customer acquisition
• Build and scale performance marketing programs across various digital channels
• Oversee external communications and enhance customer insights to inform product strategies

Required Qualifications

• 10+ years of progressive marketing experience, including 5+ years in a leadership role
• Proven track record in building performance marketing programs
• Experience in healthcare, health insurance, or related industries
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Deep analytical skills with familiarity in marketing automation and CRM tools