Vice President of Marketing

Job Summary

A company is looking for a VP/SVP of Marketing to lead and scale its revenue marketing engine.

Key Responsibilities

• Own marketing-sourced and influenced pipeline, targeting significant contributions to new revenue
• Define and refine Ideal Customer Profiles and develop differentiated positioning and messaging
• Lead full-funnel demand generation strategy and ensure alignment with sales to improve pipeline conversion

Required Qualifications

• 10+ years of experience in B2B marketing, preferably in an agency or services organization
• Proven track record of pipeline generation and measurable revenue impact
• Deep expertise in demand generation, go-to-market strategy, and performance marketing
• Experience leading PR, events, and thought leadership initiatives
• Data-driven mindset with a focus on outcomes and collaboration with sales leadership