Vice President of Marketing

Job Summary

A company is looking for a VP of Marketing responsible for setting marketing and brand strategies, managing budgets, and executing multi-channel campaigns.

Key Responsibilities

• Define and own the overall marketing and brand strategy, including messaging and channel mix
• Lead performance and strategy across existing and new marketing channels, optimizing campaigns for efficiency
• Collaborate with utility partners and internal teams to align marketing efforts with sales goals and operational realities

Required Qualifications

• 8-12+ years of D2C marketing experience with prior ownership of company-wide marketing strategy
• Experience in leading integrated, multi-channel marketing efforts
• Strong background in performance marketing, experimentation, and measurement
• Proven success in targeted or geographically constrained markets
• Data-driven decision maker with a practical approach to attribution and ROI