Vice President of Marketing

Job Summary

A company is looking for a VP of Marketing who will lead the development and execution of a comprehensive marketing strategy.

Key Responsibilities

• Own and optimize the demand generation strategy across various channels
• Evolve market positioning and messaging while conducting competitive analysis
• Build sales enablement resources and align with Customer Success to drive retention

Required Qualifications

• 8-15 years of B2B marketing experience, preferably in a high-growth SaaS environment
• Proven track record in demand generation and building scalable pipeline programs
• Deep experience in product marketing, including positioning and sales enablement
• Experience in the healthcare industry is strongly preferred
• Familiarity with HR technology and employee benefits ecosystems