Vice President of Marketing

Job Summary

Vice President of Marketing, a full-time position responsible for leading the strategic marketing and communications efforts to enhance brand engagement and narrative across diverse audiences, while managing outreach and performance initiatives.

Key Responsibilities

• Oversee brand strategy, digital presence, and corporate communications to ensure a cohesive narrative
• Lead the outreach organization to drive family engagement and enrollment across markets
• Manage patient and family marketing initiatives, including lifecycle campaigns and digital engagement efforts

Required Qualifications

• 10+ years of experience in marketing, brand, or communications leadership
• 3+ years in growth marketing strategy within healthcare startups or mission-driven organizations
• 4+ years of direct people management experience
• Experience in leading outreach and engagement teams, particularly for Medicaid populations
• Strong operational leadership skills, including vendor management and performance optimization