Vice President of Marketing

Job Summary

As a key member of the Senior Leadership Team, the full-time salaried Vice President of Marketing will own the comprehensive marketing strategy, focusing on brand awareness, demand generation, and pipeline growth to drive district adoption and renewal in a remote environment.

Key Responsibilities

• Own and manage Ignite Reading's annual marketing plan and budget, setting clear goals and KPIs aligned with district adoption targets
• Lead demand generation efforts, optimizing the marketing funnel and executing multi-channel campaigns targeting K-12 decision-makers
• Steward the Ignite Reading brand, ensuring cohesive messaging and high-quality content across all platforms while overseeing PR and event strategies

Required Qualifications

• 15+ years of progressive marketing experience, including 5+ years in a senior marketing leadership role
• Proven expertise in B2B demand generation and multi-channel campaign execution
• Deep, hands-on experience with HubSpot, including marketing automation and CRM integration
• Experience marketing to institutional or government buyers, particularly within K-12 school districts
• Demonstrated ability to develop and execute strategic marketing plans tied to measurable business outcomes