Vice President of Marketing

Job Summary

Leading the marketing organization remotely, the full-time Vice President of Marketing will develop and execute the overall marketing strategy, collaborate with cross-functional teams, and drive revenue growth through innovative initiatives.

Key responsibilities

• Develop and refine the overall marketing strategy, ensuring alignment with company goals and successful implementation across various channels
• Analyze SaaS metrics to optimize performance, identify growth opportunities, and inform marketing decisions
• Collaborate with product management and sales teams to align marketing efforts with product launches and company initiatives

Required qualifications

• Several years of experience in senior marketing roles, preferably within the tech industry, with a track record of driving business growth
• Strong analytical skills with experience in SaaS metrics such as CAC payback and marketing-driven ARR
• Deep understanding of Product-Led Growth (PLG) methodologies and their application in achieving scalable growth
• Proven ability to collaborate effectively across cross-functional teams
• Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment