Vice President of Marketing

Job Summary

Seeking a strategic and hands-on Vice President of Marketing, the full-time remote position will manage the University's marketing strategy, enhance enrollment objectives, and optimize marketing performance across various channels.

Key Responsibilities

• Develop and lead an integrated marketing strategy aligned with the University's mission and enrollment objectives
• Serve as a strategic advisor on market trends and prospective student behavior, while optimizing lead quality and conversion
• Strengthen analytics and reporting to inform investment decisions and enhance the overall marketing ecosystem

Required Qualifications

• Experience in higher education with a focus on marketing and customer acquisition
• Significant leadership experience in developing multi-channel marketing strategies tied to measurable outcomes
• Deep expertise in performance marketing, digital acquisition, and customer journey strategy
• Proven ability to manage marketing investments and hold external partners accountable for performance
• Bachelor's degree or equivalent combination of education and relevant experience