Vice President of Marketing

Job Summary

Driving the entire B2B marketing strategy, the remote Vice President of Marketing will own brand management, demand generation, and product marketing while ensuring alignment with sales and revenue outcomes.

Key responsibilities

• Own the full B2B marketing function, including brand, demand generation, product marketing, and sales enablement
• Lead product marketing initiatives, focusing on market intelligence, competitive positioning, and go-to-market strategies
• Build and execute a revenue marketing strategy that directly connects marketing investments to pipeline and revenue outcomes

Required qualifications

• 10+ years of B2B marketing experience, with at least 3 years managing the full marketing function in a complex sales environment
• Strong product marketing background with proven experience in positioning, messaging, and sales enablement
• Demonstrated accountability to pipeline and revenue metrics, with a focus on marketing-sourced revenue
• Experience in building or scaling a revenue marketing function, including marketing operations and attribution
• Proven track record of leveraging AI to enhance workflows and team efficiency