Vice President of Marketing

Job Summary

To fuel the next wave of growth, the full-time remote Vice President of Marketing, eComm will architect and lead the eComm marketing organization, managing strategy, budget, and revenue while executing complex multi-channel campaigns and optimizing customer journeys.

Key responsibilities

• Establish and lead the eComm marketing organization with a high-performing team
• Execute and manage campaigns across channels like Meta, Google, and Affiliates
• Own the full customer journey, implementing strategies for email, SMS, and abandoned cart recovery

Required qualifications

• 10+ years of marketing experience in Direct-to-Consumer (DTC) or E-commerce environments
• Proven experience in AI-driven marketing operations
• Deep understanding of metrics such as CAC, LTV, and payback periods
• Recent hands-on experience with ad platforms and marketing automation tools
• Experience in the Healthcare or Telehealth industry is preferred