Vice President of Marketing

Job Summary

Leading the next era of growth, the full-time remote Vice President of Marketing will define strategies to attract, engage, and retain members while managing demand generation, AI-driven tools, and lifecycle marketing initiatives.

Key responsibilities

• Oversee demand generation programs, managing both in-house and agency efforts to ensure ROI and brand alignment
• Build and deploy AI tools and automated workflows to enhance marketing functions and stay ahead of emerging technologies
• Create and implement member lifecycle marketing programs that drive activation, engagement, and renewal

Required qualifications

• 8+ years of marketing experience, with 3-5 years in leadership roles within membership, community, or subscription models
• Hands-on demand generation experience, including building and running paid and SEO acquisition programs
• Proven success in integrated brand and lifecycle marketing
• Experience in managing agencies or contractors for acquisition programs
• Demonstrated ability to build AI agents or workflows for marketing, with measurable impact examples