Vice President of Marketing

Job Summary

To lead a new cohesive function in customer communications, the full-time Vice President of Marketing will design and implement an AI-powered lifecycle marketing strategy that consolidates customer engagement across various touchpoints, focusing on cross-sell and upsell opportunities while partnering closely with multiple teams.

Key responsibilities

• Build and lead a unified Lifecycle Marketing function to streamline customer-marketing activities
• Develop a cohesive customer communications strategy to ensure coordinated messaging across all channels
• Identify and enable cross-sell and upsell opportunities through targeted campaigns and nurture programs

Required qualifications

• 10-15+ years of experience in customer marketing, lifecycle marketing, or business development roles
• Experience in B2B SaaS or enterprise technology, with a preference for supply chain or retail technology
• Demonstrated success in cross-functional leadership and influencing without direct authority
• Strong knowledge of marketing automation, CDPs, and AI-driven marketing technology
• Bachelor's degree in Marketing, Business, or a related field